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Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world's third-richest person seeks to revive a company that has lagged behind Elon Musk's SpaceX.
The space company's founder and sole shareholder has pushed to shift its internal culture with management hires from Amazon, while implementing policies akin to the ecommerce giant, including longer working hours and more aggressive targets.
Half a dozen current and former senior Blue Origin employees told the Financial Times that the billionaire had taken a prominent role in helping reset a company that has reached orbit only once, compared with SpaceX achieving the feat more than 450 times.
"The euphemism among Blue Origin alumni is that Blue Origin's track record speaks for itself," said one former executive.
Key to Bezos's effort is chief executive Dave Limp. The former Amazon devices chief was appointed in late 2023 and has been followed in quick succession by several veterans from the $2.2tn tech giant, including supply chain chief Tim Collins, chief information officer Josh Koppelman, and chief financial officer Allen Parker.
The move came only a month after Blue Origin launched its 30-story-high New Glenn heavy-lift rocket, the result of 12 years of work and a significant juncture for the business as it extends into the satellite launch market.
"We grew and hired incredibly fast in the past few years, and with that growth came more bureaucracy and less focus than we needed," Limp told employees in an email seen by the FT.
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