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Shelli Brunswick is CEO ⁘ Founder of SB Global LLC and an international keynote speaker on tech used for the betterment of humanity.
In 2025, disruption is not just a possibility—it's a certainty. A survey of corporate board directors revealed that 62% view managing disruption as more crucial than ever. Yet only 19% feel confident their management teams are prepared to handle it. In his recently published book Disrupt with Impact: Achieve Business Success in an Unpredictable World , Roger Spitz highlights that traditional strategies are no longer sufficient for addressing complex challenges.
The space industry offers a model for boards preparing for 2025, demonstrating how pioneering approaches in AI and cybersecurity drive resilience and innovation in high-stakes environments. From autonomous, AI-powered spacecraft to sophisticated cybersecurity measures protecting critical assets, space organizations showcase how technology can become a strategic advantage.
Integrating responsible AI practices and fortifying cybersecurity frameworks will be key for boardrooms focused on the future. By drawing inspiration from the space sector and industry best practices, boards can turn disruption into a pathway for growth, guiding their organizations toward resilience and success in the coming year.
AI is set to redefine how organizations operate, especially in data-driven environments like space exploration. Space agencies depend on AI to drive faster, more accurate decisions, manage autonomous spacecraft, analyze vast datasets and adapt to unpredictable conditions—all critical for high-stakes missions. The space sector's use of AI is a testament to its potential to revolutionize industries, offering a model for how organizations can leverage AI to enhance operations and inform strategy.
Despite AI's potential, many boards remain hesitant. According to a Deloitte study , nearly 50% of boardrooms haven't prioritized AI, even though its influence on business strategy is undeniable. Effective AI governance demands proactive board engagement, strategic foresight and ethical awareness. Boards must emphasize AI, integrating it into discussions on risk, opportunity and organizational ambition.
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